What's In A Name ? The Problems Of Naming A New Company
Coming up with a pithy name is easy, but finding one that is in some way unique and even meaningful is a real problem. I always start with the .com URL, which is a hiding to nothing in itself. You can spend hours on the site of a name registrar such as GoDaddy. It's not surprising that suffixes such as .ai and .io are increasingly popular. Still, the .com is the holy grail.. In the case of Project Q we came up with a great name - one that is meaningful, relevant, short and where, hallelujah!, the .com URL was available. But the fun doesn't stop there. You need other accounts - Twitter and Instagram handles, a Gmail address for YouTube and Adwords, etc.. Of course, none of those are available (although many of the names you covet haven't been used for a decade or more) and we had to come up with alternatives in each case. Things were a lot easier in 1996... If you're looking for suggestions, Shopify has a name generator here: Business Name Generator - Free Company Name ...